How Capacity LATAM supercharges Gold Data's revenue

Gold Data is one of Latin America's most prominent connectivity players — and this takes a lot of relationship building and dealmaking.

Taking part in Capacity LATAM every year is a vital part of staying at the top. Gold Data uses the event to strike deals across the sector, building new relationships and keeping existing ones fresh — and the results are immediately obvious on the balance sheet.

CEO Renato Tradardi talks about how vital Capacity LATAM is for the company:

A place to get deals done

A promotional banner for Gold Data titled

Coming to Capacity LATAM has helped Gold Data get some massive projects over the line.

Here's just one example. Gold Data teamed up with Sparkle and Liberty Networks to develop the MANTA subsea cable, which will connect Mexico and the U.S. with Central and Latin America — and the relationships formed between the companies at Capacity LATAM were an integral part of making the deal happen.

With the cable running across a large number of countries and territories with varied regulations, permitting, and supplier landscapes, it was vital the companies involved could get together at a high level and drive the project forward. This is exactly what Capacity LATAM offered.

"We have closed major deals at this event - for example, we formed a strategic partnership for our MANTA submarine cable project. This is one of the many great opportunities we have achieved through this important event."

Renato Tradardi
CEO |  Gold Data

12 months of business in 2 days

Capacity LATAM is primarily a deal-making and networking-focused event.

But for Gold Data, it is not just about the signing ceremonies. The time spent gradually building and solidifying business relationships — a coffee here, a handshake there — is what keeps the wheels of business moving and delivers the big contracts.

A large conference room filled with professionals seated at small tables, engaged in business meetings and networking discussions.
“The greatest value lies in the relationships with our customers and suppliers. This is invaluable to us — being able to connect, sit down, and discuss projects is extremely important.”
— Renato Tradardi, CEO, Gold Data

Preparation is vital

Taking part in an industry-leading, deal-making event like Capacity LATAM is an investment — and careful planning is required to make this investment worthwhile.

The Gold Data team starts their Capacity LATAM preparations up to five months in advance of the event taking place. This gives time to prepare everything required for a successful event, such as aligning calendars, preparing sales and promotional materials, and developing a team strategy.

4 tips to succeed in the LATAM market

We asked for Gold Data's four top tips for making a success of taking part in Capacity LATAM — and ensuring other companies achieve the kind of ROI Gold Data sees from coming to the event.

  • Book meetings early
  • Align internal messaging
  • Have clear goals
  • Use the event to tell your story and stand out

Capacity Latam: an integral part of the TelCables calendar

As a company with one foot in Brazil and one in the global connectivity market, TelCables needed a platform to showcase its brand to both these communities — and to create deal-making opportunities with them.

This is where Capacity LATAM comes in. The event's Brazilian, Latin American, and global buying audience is an ideal target for TelCables, who sell peering, Layer 1, and IP transit solutions to keep data moving around the world.

Samuel Carvalho, CEO TelCables Europe / CMO Angola Cables, explains why he chose Capacity LATAM as his business and deal-making platform:

8% of annual revenues in 2 days

A crowded networking floor at a technology conference, showing professionals in business attire mingling near sponsor booths, including a bright blue NTT DATA display banner.

For TelCables, Capacity LATAM is not just vital for brand visibility and long-term brand building — it delivers immediate business results.

The range of verticals present at Capacity LATAM, from data centre and subsea to ISPs and satellite providers, helps TelCables reach the whole market in one go. By reducing weeks of outreach and travel into two days, this saves a huge amount of time and effort, supercharging the ROI of Capacity LATAM as a sales channel.

TelCables can display a quantifiable return on investment from taking part in Capacity LATAM, with the two days spent on site at the event delivering nearly 10% of the entire annual revenues of the company.

“Capacity LATAM is an event that usually represents a significant sales potential, and we typically achieve around 5% to 8% of our annual results from the opportunities and sales that come from it.”

Samuel Carvalho
CEO |  TelCables Europe / CMO Angola Cables

Connecting Brazil and the world

It's not just sector diversity that helps Capacity LATAM deliver results for TelCables — there is geographical diversity too.

A group of professionals in business attire conversing around large circular tables at a conference luncheons or networking event, set against large glass windows looking out at palm trees.

“This is one of the biggest events of the year that we attend in this market — local Brazilian providers and the European operator both feel there is a European company in Brazil, and Brazilian providers feel there is also a Brazilian company present in Europe. That's why it’s a super important event and a key one in our planning.”

— Samuel Carvalho, CEO TelCables Europe / CMO Angola Cables