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Deal-making at Capacity Latam: TelCables

Deal-making at Capacity Latam: TelCables

Capacity Latam: an integral part of the TelCables calendar

As a company with one foot in Brazil and one in the global connectivity market, TelCables needed a platform to showcase its brand to both these communities - and to create deal-making opportunities with them.

This is where Capacity Latam comes in. The event's Brazilian, Latin American and global buying audience is an ideal target for TelCables, who sell peering, Layer 1 and IP transit solutions to keep data moving around the world. 

Samuel Carvalho, CEO TelCables Europe / CMO Angola Cables, explains why he chose Capacity Latam as his business and deal-making platform.

8% of annual revenues in 2 days

For TelCables, Capacity Latam is not just vital for brand visibility and long-term brand building - it delivers immediate business results.

The range of verticals present at Capacity Latam, from data centre and subsea to ISPs and satellite providers, helps TelCables reach the whole market in one go. By reducing weeks of outreach and travel into two days, this saves a huge amounts of time and effort and supercharging the ROI of Capacity Latam as a sales channel.

TelCables can also display a quantifiable return on investment from taking part in Capacity Latam, with the two days spend on site at the event delivering nearly a tenth of the entire annual revenues of the company.

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Capacity Latam is an event that usually represents a significant sales potential and we typically achieve around 5% to 8% of our annual results from the opportunities and sales that come from it. .

Samuel Carvalho, CEO TelCables Europe / CMO Angola Cables

Connecting Brazil and the world

It's not just sector diversity that helps Capacity Latam deliver results for TelCables - there is geographical diversity too.

This is one of the biggest events of the year that we attend in this market - local Brazilian providers and the European operator both feel there is a European company in Brazil, and Brazilian providers feels there is also a Brazilian company present in Europe. That's why it’s a super important event and a key one in our planning.

Samuel Carvalho

CEO TelCables Europe / CMO Angola Cables

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