How Capacity Latam supercharges Gold Data's revenues
Gold Data is one of Latin America's most prominent connectivity players - and this takes a lot of relationship build and dealmaking.
Taking part in Capacity Latam every year is a vital part of staying at the top. Gold Data uses the event to strike deals across the sector, building new relationships and keeping existing ones fresh - and the results are immediately obvious on the balance sheet.
CEO Renato Tradardi talks about how vital Capacity Latam is for the company.
A place to get deals done
Coming to Capacity Latam has helped Gold Data get some massive projects over the line.
Here's just one example. Gold Data teamed up with Sparkle and Liberty Networks to develop the MANTA subsea cable, which will connect Mexico and the U.S. with Central and Latin America - and the relationships formed between the companies at Capacity Latam were an integral part of making the deal happen.
With the cable running across a large number of countries and territories with varied regulations, permitting and supplier landscapes, it was vital the companies involved could get together at a high level and drive the project forward. This is exactly what Capacity Latam offered.
Renato Tradardi, CEO, Gold Data
12 months of business in 2 days
Capacity Latam is primarily a deal-making and networking-focused event.
But for Gold Data, it is not just about the signing ceremonies. The time spent gradually building and solidifying business relationships - a coffee here, a handshake there - is what keeps the wheels of business moving and delivers the big contracts.
Renato Tradardi
CEO, Gold Data
Taking part in an industry-leading, dealmaking event like Capacity Latam is an investment - and careful planning is required to make this investment worthwhile.
The Gold Data team starts their Capacity Latam preparations up to five months in advance of the event taking place. This gives time to prepare everything required for a successful event, such as aligning calendars, preparing sales and promotional materials, and developing a team strategy.
We asked for Gold Data's four top tips for making a success of taking part in Capacity Latam - and ensuring other companies achieve the kind of ROI Gold Data sees from coming to the event.
Book meetings early
Align internal messaging
Have clear goals
Use the event to tell your story and stand out